Graphic Standards
Graphic standards helps an organization distinguish its print publications and electronic media from those of other institutions by conveying a look that is easily recognizable, particularly among sets of materials destined for the same audience. When such graphic elements as symbols, typefaces and colors are coordinated in a consistent manner, they convey a unified, consistent, “family” image and enhance an organization’s ability to communicate effectively with its audience.
These Graphic Standards have been developed as a guide for staff and members of the association who produce CDSA, CDSI, CARI or DSI communications. It includes recommended typefaces and approved versions of the logos, and design guidelines for a range of materials. To assist those engaged in producing printed or electronic materials on behalf of the Association.
Members planning to produce a printed piece or web site designed to market the Association, a program or an event to external audiences should consult CDSA staff for design assistance and suggestions prior to the completion of a design.
All questions relating to the CDSA graphic standards manual and the production of publications should be addressed to CDSA headquarters.