Do's and Don'ts
Staging the Mark
With rare exceptions, the CDSA mark should be properly “staged”
when used in graphic communications. This means that adequate clear space or “staging area” should be maintained on all sides of the mark, free of graphic intrusions. This clear area will ensure a distinct visual impact for the mark.
In most instances, a minimum one-third (1/3) X staging distance (X being the width of the mark) should be maintained on all sides, clear of other visual elements or the edge of the printed surface.
Exceptions to this rule include the horizontal line on stationery and business cards, and the Association’s return address when the mark is used as part of a mailer.
The Partial Mark
Use of the “individuals” portion of the marks as an individual design element is restricted to letterhead applications and web site
applications only. Use of the partial mark in printed publications is not permitted except with approval from CDSA headquarters.
Unacceptable Applications of the Mark
Skewing or Rotating the Mark
Embellishing the Mark
Uneven Background
Inadequate Contrast with Background
